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E-commerce Trends: New-Generation Financing Model Boosts Business Turnover by a Third

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In the small and medium business sector, the lack of working capital remains one of the main obstacles preventing companies from realising their full potential. This is particularly relevant in the e-commerce segment, where business growth rates often exceed the available free capital.

Statistics collected by Paysera reveal that revenue-based financing, which is gaining popularity in the market, increases business turnover by an average of 30%, and as many as 8 out of 10 merchants use this tool repeatedly*.

*Statistics are based on anonymised 2023–2024 data from Softloans and Paysera clients. Results depend on individual business models, seasonality, and market conditions. Past results do not guarantee future success.

Why Traditional Financing Doesn't Always Keep Up with E-commerce Pace

Most e-commerce businesses face a "growth paradox": the faster sales grow, the more money needs to be tied up in inventory and marketing before revenue is received. Traditional banking instruments often become too inflexible to solve this problem due to three key reasons:

  1. Standard Payment Schedules.
    Bank loan payments remain the same whether it's a record-breaking December or a quieter February. E-commerce revenues fluctuate, and fixed expenses during the off-season can become serious financial pressure.

  2. Collateral Requirements.
    Young, digital businesses often lack real estate or other "hard" assets that traditional lenders require as collateral. The main asset of an e-business is its data and turnover, not buildings.

  3. Time-Consuming Procedures.
    In the digital space, the opportunity to purchase goods at the best price or take advantage of a sudden surge in demand often evaporates within a few days. A bank decision that takes weeks is simply too slow here.

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A Flexible Model: When Financing "Breathes" with Your Business

These barriers are broken down by the revenue-based financing model, which operates in the Paysera ecosystem in integration with technology partner Softloans.

It's a flexible alternative to traditional loans – capital that has no fixed monthly payments or collateral requirements. The business repays the funds received as an agreed percentage of its daily turnover. This principle means that financing naturally adapts to your business cycle:

  • When trade slows down, payments automatically decrease.

  • Business owners never feel the burden during slower months because the system directly tracks actual sales data.

  • Speed is a priority – a decision can be obtained within 24 hours, and funds can appear in the account the next business day.

Success Story: Oda Group’s 37% Jump

This model is tailored specifically to the digital economy and is characterised by transparency:

  • Data Analysis Instead of Bureaucracy: Assessment is performed by analysing actual turnover directly through the Paysera platform. Minimal document requirements.

  • Transparent Pricing: Unlike traditional loans, a single fixed fee is applied here. The business knows exactly the cost of capital before receiving it.

  • Automatic Repayment: No need to track the calendar – an agreed portion of daily turnover is automatically allocated to cover the financing. If there are no sales that day, the payment is also zero.

How Does It Work in Practice?

This model is tailored specifically to the digital economy and is characterised by transparency:

  • Data Analysis Instead of Bureaucracy: Assessment is performed by analysing actual turnover directly through the Paysera platform. Minimal document requirements.

  • Transparent Pricing: Unlike traditional loans, a single fixed fee is applied here. The business knows exactly the cost of capital before receiving it.

  • Automatic Repayment: No need to track the calendar – an agreed portion of daily turnover is automatically allocated to cover the financing. If there are no sales that day, the payment is also zero.

Minimum Requirements and Pricing

Revenue-based financing is available to businesses that meet these criteria:

  • Monthly turnover from 3,000 EUR.

  • Operating history of at least 6 months.

  • Sales accepted through a Paysera account.

How much does it cost? There are no monthly interest charges or hidden fees. Only a one-time administration fee is applied.

Example: Upon receiving 9,000 EUR financing with an 11% one-time fee (990 EUR), it is agreed to repay 15% of each revenue transaction. If your turnover in one month reaches 20,000 EUR – you repay 3,000 EUR. If the next month turnover drops to 10,000 EUR – the payment automatically decreases to 1,500 EUR.

Ready to Grow Your Business?


This is a financing model created for dynamic businesses that value speed and financial peace of mind.

Interested in revenue-based financing?