Newton’s Law and corporate social responsibility – what do they have in common?
Corporate social responsibility – a path to success and growth
Traditionally, companies and corporations emphasised their contribution to the economy, the profits generated, and the jobs created, with social welfare seen as providing employees with good working conditions and timely salaries. However, these are no longer the core attributes of a ‘good company’.
So, what defines a good company today? It is one that, while having the power to generate profit and economic value, also remembers to use that power for good, through donations, social initiatives, and contributing to the welfare of society. Society and employees expect companies not only to ensure fair working conditions but also to contribute to social change. Corporate social responsibility (CSR) has become crucial not only for reputation but also for employee loyalty and motivation, which are the foundations for long-term success.
Growing employee awareness – growing expectations of corporate responsibility
As society and cultural and social norms evolve, naturally, employee expectations and society’s overall view of businesses change too. Today’s employees and society expect companies to actively contribute to social change and address issues that affect not only their own spheres but society as a whole.
A 2024 study conducted by the University of Nottingham (UK) and the National University of Ireland (Galway, Ireland) found that corporate social responsibility has a direct and significant impact on employee motivation. 76% of employees reported greater motivation and engagement in their work when employed at companies that actively implement CSR strategies. Meanwhile, a 2024 study carried out by Qingdao University of Technology (China) and partner institutions found that 80% of employees working at organisations with CSR initiatives felt a stronger sense of loyalty.
Investors prefer socially responsible companies
CSR practices not only help employees feel more motivated and contribute to shaping a positive company image, but they also strengthen investor confidence. According to the PwC 2023 Global Investor Survey, 75% of investors stated that a company’s ability to manage social risks and opportunities is a significant factor in their investment decisions.
This finding shows that investors are more inclined to invest in companies that actively implement CSR strategies. Such companies are seen as more stable, lower risk, and better prepared for long-term growth, meaning they naturally attract more attention and trust from investors.
Paysera and charitable organisations: creating a better future together
Paysera actively contributes to corporate social responsibility by supporting various organisations and social projects. We offer the opportunity to not only donate easily but also collaborate with organisations, providing them with free access to our platform for fundraising. Among the organisations we support are "Vaikų Svajonės" (Children’s Dreams), which helps fulfil the dreams of children from underprivileged families, "Maisto Bankas" (Food Bank), which collects food donations for families in need, "Lietuvos Raudonasis Kryžius" (Lithuanian Red Cross), assisting people affected by crises, and "Aukok.lt" – the largest online donation platform in Lithuania. We also actively support the "Išsipildymo Akcija" (Dream Fulfilment Campaign), "Mamų Unija" (Mothers' Union), and many other projects that provide support to both children and adults. By offering the ability to make transfers with minimal fees, Paysera contributes to the transparency and efficiency of these organisations’ operations.
If you want to change the world – start with yourself
Corporate social responsibility has become a vital factor contributing to the longevity and growth of companies. Not only does it help to improve a company’s reputation, but it also strengthens loyalty, reduces employee turnover, and boosts investor confidence. Paysera, as a responsible and socially conscious company, actively contributes to these initiatives by supporting charitable organisations and participating in social activities, driving positive changes in society.
However, change doesn’t only come from organisational efforts – it starts with each of us. As mentioned at the beginning of this article, every action reacts. So, if the actions of one person can change the world, imagine the power of even a small choice, for example, by donating to a charity of your choice through the Paysera Super App. Be that one person who contributes to greater change – your donation could be the turning point in someone’s life.